US Senate Candidate, Congressman Peter Deutsch (Dem F-20) hired Rawlings Political to renovate and build up his online presence that had been under-performing for the majority of his Senate campaign.
In a short two months, Rawlings was able to redesign the Deutsch campaign site constituent- and search engine friendly while improving relevance for visitors to the site. In addition, a strong relationship-building program with online supporters was executed using opt-in list growth techniques, targeted online advertising and branding practices to drive home the campaign message.
The success of the online efforts were proven by measurable results:
- Online fundraising increased fifteen-fold
- 4000 new registered supporters
- Unique visitors to the site increased seven-fold
...all while the candidate was ranked second in the polls.
